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The Brü Lab

Aug 4, 2021

Dr. Felipe Reinoso Carvalho from Universidad de los Andes School of Management joins Cade in the lab to discuss an experiment he performed looking at how the color of beer influences consumer preferences and perceptions. 

The Brü Lab is brought to you by Imperial Yeast who provide brewers with the most viable and fresh yeast on the market. Learn more about what Imperial Yeast has to offer at today.

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Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer

Impact of Expectation on Perception xBmt

Impact Appearance Has On Perception of Beer xBmt